Before I start talking about who my favourite influencers are and why I like them so much, a little bit of info on what I actually mean by influencer….
If you don’t know what a social influencer is, go to youtube and have a quick scroll through the ‘most viewed’ section. Almost every three videos, you see one which consists of a person talking to camera about their day, fashion choices or their make up.
Influencers aren’t limited to Youtube but for this article, we’ll stick to the one social channel.
Cumulatively, they rack up billions of views on Youtube and they hold an incredible amount of power, it’s why they’re called influencers…
The likes of Alfie Deyes, Zoella, Pewdiepie, Tanya Burr and Casey Neistat hold tremendous sway over an engaged audience, something brands are acutely aware of.
However, I have very little interest in the type of content these guys are putting out. What I do enjoy, is listening and watching influencers who possess insight, knowledge, trivia and measured opinion of film specifically.
Film is an incredibly important part of our culture and is an art form which is almost unlimited in its creative potential.
Great films can stay with you for years, change your entire outlook on a certian subject and give new meaning to once unknown stories, characters and places.
I could write about the importance of film and its place in society for hours, but that is for another day.
Instead I want to talk about three Youtubers who influence and educate me each week. If you love film, you’ll get on well with these guys…
Mr Sunday Movies
I have followed Mr Sunday for a couple of years now and thoroughly enjoy his videos.
The Australian puts out a couple of videos a week as well as his weekly podcast, The Weekly Planet, a show he hosts with his mate, James and long suffering dog, whatever the hell the thing is called.
Despite the fact that Mr Sunday is in fact a goat, he manages to articulate his points very well when talking about the film industry.
Mr Sunday tends to stick to Marvel, DC, Starwars and X-Men films, while also covering TV series like ‘The Iron Fist’, delivering interesting insights on how the films were produced and the stories behind the making of the films.
It’s easy watching and his ’10 Things You Missed’ videos are always insightful, although he never sticks to ten, it could be any number of things really, he could point out that you missed your dental appointment last week and include that in the video.
Anyway, check out his channel and watch a couple of videos if you are into your superhero, Sci-Fi or action films, if you like it, make sure to subscribe, it does make a big difference to these guys.
Nerdwriter1 is a channel I have only become familiar with over the past three months, however, his understanding of film and presentation of ideas is fantastic. His videos are excellently crafted and well written, bringing new found meaning to films which I thought I knew well. He calmly articulates his main points and comes across as an extremely passionate individual.
All of his videos are incredibly well researched and offer genuine insight into understanding the art of film. Not only does Nerdwriter review artistic films, he isn’t afraid to attack the bad ones and analyse why they went so wrong. His analysis of ‘The Desolation of Smaug’ is a great example.
However, his audience is also treated to videos which focus on single actors and specific scenes. Doing this allows an even greater analysis to take place. His video, ‘Helm’s Deep: How to film a battle’ is fantastically well made and it makes you want to watch the entire Lord of the Rings trilogy all over again.
Furthermore, his video, ‘Jack Nicholson: The art of anger’ is another exquisite breakdown of an incredibly interesting niche subject.
My personal favourite is a video he produced on the Wes Anderson film ‘Darjeeling Limited’. The analysis is so enriching, not because I love the movie, but because Nerdwriter1 brought so much more to my attention, details I had never seen before.
Other videos breakdown the work of musicians like Bon Iver, artists such as Picasso and comedians such as Louis C.K. Each video as unique and captivating as the last.
View his channel linked below and enjoy for yourself.
3. Mark Kermode
Along with Peter Bradshaw from the Guardian, Mark Kermode is my favourite archetypal film critic. He has been applying his trade for years, well before the ‘influencer’ brigade came along.
Kermode is probably the most famous British critic as his reviews are well respected and published everywhere.
Being filmed while recording a live show for BBC Radio Five Live, Kermode and co-host Simon Mayo talk about new releases and provide a confident breakdown of each fresh film to hit theaters in the UK.
The videos are succinct and usually include a clip from the film in question, a good break from the fixed webcam which sits and points at the two presenters.
What I like most about Kermode is his lack of snobbery. I remember reading a review in Time Out on Deadpool, some 20 something bobblehead had given it a 2 out of five star rating and tore the film apart for being juvenile, stating that ‘only 15 year olds with crusty boxers’ would enjoy the film….
But what happened? Deadpool went on to be loved by worldwide audiences and has been the biggest surprise hit of the last few years.
My point is that a lot of critics seem to be afraid to admit that they enjoy a bit of toilet humour and gratuitous violence every now again, but Kermode doesn’t.
When talking about ‘Skull Island’ the latest King Kong film, he didn’t sneer and go on and on about a lack of coherent art direction, he watched the film as a member of the audience for which is was made for. This allows Kermode to appreciate the so called ‘trashy’ elements of film more than many other esteemed critics, a quality which I applaud and am grateful for.
He tries to give every film a chance and makes sure to tell his audience what he likes about films instead of just trashing everything to seem like a true film purist.
If you think there are any vloggers I should follow, let me know on Twitter or in the comments below!